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Exploring the perceived role of brand identity in growing small business in the boutique retail jewellery sector

Buccas, Asheeqah (The IIE, 2021)

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- Buccas, Asheeqah (1)
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- Brand building (1)
- Brand identity (1)
- Branding (1)
- Retail jewellery (1)
- Small Medium Enterprise (1)
- SMEs (1)
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