IIESpace Home
→
Theses and Dissertations
→
Browsing Theses and Dissertations by Issue Date

Browsing Theses and Dissertations by Issue Date

Now showing items 1-20 of 28

The art of online marketing

Bester, Karle Marcell (2015-01)

This research project developed from the researcher’s experience and interest in the field of art, specifically online art sales to satisfy a need and investigate the ever-changing online landscape and to ascertain the ...
An exploration of the relationship between cultural and informational diversity and innovation; A case study of MultiChoice South Africa

Morgan, Kelly-Anne (2016)

This research was conducted to gain insights about the current perceptions of the value of diversity in the context of creativity and innovation within the video on demand division in MultiChoice. Although many existing ...
Design thinking in South Africa: An exploratory study among Johannesburg design agencies using force field analysis

Le Roux, Emile (2016)

The aim of this research is twofold. The first aim of this study explains how the role of the visual designer has widened and consequently influenced other spheres, such as being part of the decision-making process during ...
Talent attraction and retention through brand building: An exploration of practices in companies that are top South African brands

Wolfswinkel, Michelle (The IIE, 2019)

South African companies, like their global counterparts, are fighting a war for talent, using brand building practices to gain a competitive advantage in attracting and retaining the talented employees required to ensure ...
AN EXPLORATION OF THE MOTIVATIONS FOR USING MODERNISED AFROCENTRIC FASHION DESIGNS TO ESTABLISH PERSONAL BRANDS

Balintulo, Erika Butetsi Bugaari (The IIE, 2019)

The purpose of personal branding is the achievement of goals and the gratification of needs. Some individuals use modernised Afrocentric fashion symbols and designs, which are becoming commonplace in the global fashion ...
AN EXPLORATION OF THE INCLUSION OF SOCIAL MEDIA CUSTOMER SENTIMENT BY SOUTH AFRICAN RETAIL BANKING BRAND STEWARDS FOR AN AGILE STRATEGY

Bashman, Samantha Nombulelo (The IIE, 2019)

The purpose of the study was to explore how brand stewards in the South African retail banking sector use social media conversations of consumers to create an agile brand strategy. This was an exploratory study anchored ...
Exploring the theoretical relationship between brand innovation and brand authenticity: a case study of a South African brand, Joe Public United

Mahoney, Wendy (The IIE, 2020)

Rapid changes in the global business landscape over recent years has changed the way business is done and understood, necessitating a new approach to brand innovation. Current theorising on brand innovation and brand ...
Me, Myself and I. 3.0 – Exploring the avatar as person brand in Second Life

Kwaan, David (The IIE, 2020)

Person branding and personal branding are two terms generally used interchangeably by scholars when describing the same phenomenon. While these terms might also attest to the novel nature of the concept, for the purpose ...
Design Matters: A brand, its personality and the workspace

Gibson – van der Walt, Kim (The IIE, 2020)

This research explores the role of brand personality in workspace design in order to create differentiation through the case study of an organisation. There are several studies on the future of the workspace, workspace ...
Media Channel Planning Perspectives and Frameworks: Towards Integrated Brand Communication

Belling, Cameron Keith (The IIE, 2020)

This research explored the role of media channel planning within the discipline of Integrated Brand Communication (IBC) and how the lack of integration by traditional and digital channels negatively affects the media channel ...
THE EXPLORATION OF IMPROVEMENT FOR THE WELL-BEING OF THE INDUSTRIAL SECTORIAL EMPLOYEES THROUGH CONSCIOUS INTERIOR DESIGN

Bacon, Samantha (The IIE, 2020)

The back-of-house environment is where all products or materials are produced and packaged for contractors and big corporate companies. This environment should be respected and considered through design for well-being ...
Exploring the perceived role of brand identity in growing small business in the boutique retail jewellery sector

Buccas, Asheeqah (The IIE, 2021)

Studies in the literature show that in most countries, SMEs make up between 95 to 99 percent of businesses and contribute 70 percent to employment. In South Africa, it is estimated that close to 91 percent of businesses ...
An exploration of the perceived role of femvertising in retail fashion customer brand preference

Naidu, Megan Marisa (The IIE, 2021)

Femvertising can be defined as advertising that is aimed at empowering females. In the past decade alone, there has been a significant number of brands who have utilised femvertising in order to reach and create relationships ...
The influence of traditional water governance on maintenance and decision-making: a review of the Royal Bafokeng administration within the jurisdiction of Rustenburg Local Municipality, North West

Manuel, Vinolia Maricia (The IIE, 2021)

Researchers in the field of water resource management have argued the importance in recognising the inclusion of traditional water management structures in rural areas of South Africa. In light of water management and ...
Strategic nation brand-building guidelines that can contribute towards the South African National Development Plan 2030’s objectives of social cohesion, nation building and transformation.

MAKHANYA, MUZIWANDILE BHEKOKUHLE (The IIE, 2021)

“South Africa remains a divided country despite progress made since 1994” (National- Planning-Commission 2012). Although the country officially managed to transition from an oppressive apartheid state to a democracy in ...
Exploring the Role of Metropolitan Open Space Systems in Building Meaningful City Brands: a D’MOSS Case Study

Simpson, Jody Dale (The IIE, 2022)

With a global movement and a greater focus on the greening of cities, metropolitan open space systems could add significant value and play a role in building meaningful city brands. This study explores city brands in ...
Queer Marginality and Planning for Brand Resonance: A Qualitative Critique of the South African Advertising Industry

Dziba, Khangelani (The IIE, 2022)

Advertising scholars and international practitioners are progressively adopting a queer identity theoretical lens as part of their approach to crafting creative brand strategies aimed at connecting brands with diverse ...
An exploration of the hair and hair care experiences of Black South African women as a basis of consumer brand identification in polarised product categories

Mokoena, Lotang (The IIE, 2022)

This study explores the hair and hair care experiences of middle class and upper middle-class South African black women as a basis for consumer brand identification in a polarised product category. The research begins by ...
A content analysis of TikTok videos and its role in propagating (mis)information about COVID-19 and the ongoing distribution of vaccines.

Francis, Courtnee (The IIE, 2022)

The popularity of social media amongst the youth has resulted in an influx of misinformation spread regarding important topics. With the onset of COVID-19, the misinformation was quick to circulate, and as it grew into a ...
Managing the digital transformation change: A case for the Chartered Accountant in South Africa

Nienaber, Mandy (The IIE, 2022)

The South African Institute of Chartered Accountants (SAICA) is South Africa’s pre-eminent accountancy body and widely recognised as one of the world’s leading accounting institutes. These professionals hold positions ...

Browsing Theses and Dissertations by Issue Date

Browsing Theses and Dissertations by Issue Date

Search DSpace

Browse

All of IIESpace

This Community

My Account