This research explored the role of media channel planning within the
discipline of Integrated Brand Communication (IBC) and how the lack of
integration by traditional and digital channels negatively affects the media
channel ...
This research explores the role of brand personality in workspace design in order to create differentiation through the case study of an organisation. There are several studies on the future of the workspace, workspace ...
Person branding and personal branding are two terms generally used interchangeably by scholars when describing the same phenomenon. While these terms might also attest to the novel nature of the concept, for the purpose ...
Studies in the literature show that in most countries, SMEs make up between 95 to 99 percent of businesses and contribute 70 percent to employment. In South Africa, it is estimated that close to 91 percent of businesses ...
Rapid changes in the global business landscape over recent years has changed the way business is done and understood, necessitating a new approach to brand innovation. Current theorising on brand innovation and brand ...
The purpose of the study was to explore how brand stewards in the South African retail banking sector use social media conversations of consumers to create an agile brand strategy. This was an exploratory study anchored ...
South African companies, like their global counterparts, are fighting a war for talent, using brand building practices to gain a competitive advantage in attracting and retaining the talented employees required to ensure ...
The purpose of personal branding is the achievement of goals and the gratification of needs. Some individuals use modernised Afrocentric fashion symbols and designs, which are becoming commonplace in the global fashion ...
The aim of this research is twofold. The first aim of this study explains how the role of
the visual designer has widened and consequently influenced other spheres, such as
being part of the decision-making process during ...
This research was conducted to gain insights about the current perceptions of the value of diversity in the context of creativity and innovation within the video on demand division in MultiChoice. Although many existing ...
This research project developed from the researcher’s experience and interest in the field of art, specifically online art sales to satisfy a need and investigate the ever-changing online landscape and to ascertain the ...