Rapid changes in the global business landscape over recent years has changed the way business is done and understood, necessitating a new approach to brand innovation. Current theorising on brand innovation and brand ...
The purpose of the study was to explore how brand stewards in the South African retail banking sector use social media conversations of consumers to create an agile brand strategy. This was an exploratory study anchored ...
South African companies, like their global counterparts, are fighting a war for talent, using brand building practices to gain a competitive advantage in attracting and retaining the talented employees required to ensure ...
The purpose of personal branding is the achievement of goals and the gratification of needs. Some individuals use modernised Afrocentric fashion symbols and designs, which are becoming commonplace in the global fashion ...
The aim of this research is twofold. The first aim of this study explains how the role of
the visual designer has widened and consequently influenced other spheres, such as
being part of the decision-making process during ...
This research was conducted to gain insights about the current perceptions of the value of diversity in the context of creativity and innovation within the video on demand division in MultiChoice. Although many existing ...
This research project developed from the researcher’s experience and interest in the field of art, specifically online art sales to satisfy a need and investigate the ever-changing online landscape and to ascertain the ...