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Forecasting a Voice Revolution in South Africa: The Adoption of Voice Shopping Amongst Generation Z Consumers.

Singh, Keosha (The IIE, 2022)
The use of Deceptive Advertising on Weight Loss Products and its Impact on Generation Z’s Purchase Behavior

Hamann, Kristi (The IIE, 2022)
CONSUMER BUYING BEHAVIOUR: AN EXPLORATORY STUDY DESCRIBING THE IMPACT OF INSTAGRAM INFLUENCER MARKETING WITHIN A SOUTH AFRICAN CONTEXT.

Moodley, Kayleen (The IIE, 2022)
The Role that Aesthetics Plays In Influencing Consumer Buying Behaviour: A Study of Cars in South Africa

Nzuza, Snethemba (The IIE, 2022)
The relationship between direct marketing initiatives and purchase intention within the South African cosmetic industry.

Fuller, Ashleigh (The IIE, 2022)
An investigation of the relationship between colour preference and the purchase intention within the luxury garment industry in South Africa

Moloi, Modula (The IIE, 2022)
An investigation into the influence of brand equity facets on consumer purchase intentions of athletic footwear in South Africa.

Mlangeni, Ntandoyenkosi (The IIE, 2022)
A movement marketing exploration of Nike’s brand culture in creating memorable representations of motherhood within the sports athleisure industry.

Mogoba, Nkwaleng (The IIE, 2022)
Explore Gen Zs’ brand experience within a mall in Pretoria

De Sa, Melissa (The IIE, 2022)
Digitalisation and Sales: A study on the impact of online platforms on the retail sector

Majola, Mnqobi (The IIE, 2022)

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- Buying patterns (28)
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- Consumer behaviour (8)
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- Digital marketing (4)
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