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Determining if brand familiarity can influence consumer’s perceptions of quality through the use of extrinsic cues, with reference to the brands of Johnnie Walker and Carling Label

Chapman, Reece (The IIE, 2016)
Social media and best practice: the consumer brand relationship

Maw, Yan Aung (The IIE, 2016)
Exploring how Conscious Consumerism affects brand equity at Conscious Cafe'.

Joseph, Amy (The IIE, 2016)
Evaluating the brand equity of brands using the micro-transaction strategy in the video gaming industry through consumer perceptions

Stephenson, Travis (The IIE, 2016)
Green advertising and its influence on brand loyalty in the FMCG market in Durban North

Fenton, Demi (The IIE, 2018)
THE IMPACT OF REBRANDING ON CUSTOMER-BASED BRAND EQUITY: AN EXPLORATORY STUDY ON ABSA BANK

Collinson, Paige (The IIE, 2019)
To evaluate how brands use social media in building brand equity.

de Wet, Greg (The IIE, 2019)
Investigate Consumer Perceptions to Explore the Reasons Behind the Decline in Foot Traffic Through the Inside Out Windermere Store

La Reservee, Chelsea (The IIE, 2019)
KZN WIMPY FRANCHISEE VIEWS ON THE FAMOUS BRANDS ACQUISITION

Du Plooy, Georgina (The IIE, 2019)
Industry Professionals’ Views on How to Create Brand Equity for Medical Marijuana Brands

Brown, Hayley (The IIE, 2019)

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