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The rise of digital advertising in eSports: A case study on Twitch

Singh, Ashmita (The IIE, 2022)
The impact of gendered product marketing on the purchasing decisions of Generation Z: A case study of Gillette.

Criticos, Emma (The IIE, 2022)
The Importance of Brand Culture for Employee Motivation and Productivity: A Case Study on TBWA Employees

Nicholson, Emma (The IIE, 2022)
Forecasting a Voice Revolution in South Africa: The Adoption of Voice Shopping Amongst Generation Z Consumers.

Singh, Keosha (The IIE, 2022)
The use of Deceptive Advertising on Weight Loss Products and its Impact on Generation Z’s Purchase Behavior

Hamann, Kristi (The IIE, 2022)
Brand promise versus experience: A cross-sectional qualitative investigation into Vega’s “Don’t Settle” campaign within the context first year students’ experience.

Woolacott, Richard (The IIE, 2022)
An Exploration of the Effect of Advertising Placement and Messaging on Urban Durban Zulu Professional Millennials’ Purchasing Decisions of Funeral Services.

Hlophe, Gugulethu (The IIE, 2022)
CONSUMER BUYING BEHAVIOUR: AN EXPLORATORY STUDY DESCRIBING THE IMPACT OF INSTAGRAM INFLUENCER MARKETING WITHIN A SOUTH AFRICAN CONTEXT.

Moodley, Kayleen (The IIE, 2022)
Facebook Marketing of Nursing homes: A case study of a Pinetown Nursing Home

Nimmo, Tatum (The IIE, 2022)
The Influence of the Body Positivity Movement on South African female Generation Z apparel purchasing decisions

Rodger, Georgia (The IIE, 2022)

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