Designers have an important role to play regarding how communication is promoted around products and services. Design is often a difficult term to define especially because its elements are fractured across various ...
Outdoor advertising is a challenging form of communication. It is generally non personal, with limited selectivity, and historically has been very static. Since the start of the 21st century, the outdoor advertising sector ...
Orange Grove has faced a general decline over the last 25 years. This research
report looks at finding workable place branding techniques and strategies that
could rejuvenate the image of Orange Grove. The primary research ...
AIM To investigate the extent to which South African graphic designers perceive their own design
process as important in fostering originality.
BACKGROUND Literature was reviewed in regards to: originality in the definitions ...
South Africa’s population is aging rapidly and as people get older, they start to suffer
from age-related disabilities such as sight impairment, lack of muscle strength and
mobility. Senior citizens play a vital role in ...
The conventional skincare industry has been put in the spotlight regarding its negative impacts on the environment, animals as well as human health. As such, the harmful impacts of the skincare industry and the cosmetics ...
The digital revolution is redefining the banking customer experience in the digital age. As a result, wo of South Africa’s major banks – Standard Bank and Capitec Bank – have developed contrasting experience strategies. ...
Multicultural Marketing is not a well understood field in South Africa, despite being a
highly diverse society. This study has established a new framework from which to
understand multicultural marketing though an analysis ...
This study aims to understand the effects racial diversity has on women of colour living in the City of Cape Town, Western Cape. Likewise, exploring how niche clothing brands currently value racial diversity. Intersectional ...
This study has brought forward the analysis of the challenges and successes that
established female South African entrepreneurs have encountered through the formation
of their brands in the industry of luxury goods and ...
Sustainable retail trade is essentially the responsibility on manufacturers’ and
retailers’ part to conduct business operations without compromising future
generation’s ability to meet their own needs. This is regarded ...
As social media becomes a more integrated part of our lives, influencer marketing has
become a marketing trend (Knightley, 2019). People are turning to their favorite Instagram
models for advice and recommendations on ...
The results of social innovation being new ideas that meet unmet needs are all around
us (Mulgan, 2007). Social innovation is not unique to the non-profit sector as it can be
driven by any communities that come together ...
Environmental protection has increasingly become an important topic as society has
become conscious of social issues in the last few decades. Social challenges such as air
pollution and deforestation have become a great ...
Economic value has moved beyond delivering quality services. Economic value now
includes distinctive brand experiences. Brand experiences are vital in developing
brand loyalty and achieving business sustainability (Ong, ...
As e-commerce brands are embracing the rapid change in technology, the importance of e-service quality is increasing. The purpose of this research study is to describe the
relationship between e-service quality and customer ...
Centennial consumers increased access to information, mass amount of possible consumer choices of brands and their awareness of societal issues is creating a change amongst the younger generation’s consumer decisions ...
The advertisement industry has experienced significant advances in recent years due to the growth and explosion of new technologies and platforms (Bolanos Melgar and Elsner, 2016). Furthermore, the sales of FMCG’s in Africa ...
It is argued that political persuasion can be used as a powerful tool to influence and
guide citizen voting decisions and behavior (Anthem Branding, 2018). The main focus
of this research study is to explore and describe ...
The ongoing positive effects of engagement on brands social media and its impact
on consumers purchase intentions are motivating the academic and practical interest
in influencing and explaining the concept. The study ...