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Exploring the role of shared value on brand identity system amongst entrepreneurs in South Africa

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dc.contributor.author Ngcobo, Luyanda
dc.date.accessioned 2020-08-30T18:08:25Z
dc.date.available 2020-08-30T18:08:25Z
dc.date.issued 2019
dc.identifier.uri http://iiespace.iie.ac.za:80/handle/11622/377
dc.description.abstract The aim of this research consisted the exploration of shared value in terms of what role it plays in the development and function of the brand identity system in relation to the entrepreneurs within South Africa. Thereafter, the researcher identified findings and then grouped them into three major themes which were explained and interpreted in relation to the previous literature and the theory. Moreover, this section will discuss the implications of the findings and evaluate whether the research was successful or not lastly, ethical considerations and limitations are discussed. Finally, there were points on the heuristic value of the research. en_US
dc.language.iso en en_US
dc.publisher The IIE en_US
dc.subject Brand en_US
dc.subject Brand identity en_US
dc.subject Brand shared value en_US
dc.subject Entrepreneur en_US
dc.subject Entrepreneurship en_US
dc.title Exploring the role of shared value on brand identity system amongst entrepreneurs in South Africa en_US
dc.type Thesis en_US


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