Abstract:
The aim of this research consisted the exploration of shared value in terms of what
role it plays in the development and function of the brand identity system in relation to
the entrepreneurs within South Africa. Thereafter, the researcher identified findings
and then grouped them into three major themes which were explained and interpreted
in relation to the previous literature and the theory. Moreover, this section will discuss
the implications of the findings and evaluate whether the research was successful or
not lastly, ethical considerations and limitations are discussed. Finally, there were
points on the heuristic value of the research.
