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THE DIGITAL REVOLUTION AND IMPLICATIONS OF INDUSTRY 4.0

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dc.contributor.author Mjwara, Kimberley
dc.date.accessioned 2020-05-03T22:08:18Z
dc.date.available 2020-05-03T22:08:18Z
dc.date.issued 2019
dc.identifier.uri http://iiespace.iie.ac.za:80/handle/11622/357
dc.description.abstract The 4th Industrial Revolution is ultimately an era of cyber-physical systems powered by the breakthroughs in nanotechnology providing a performance boost a adding a new functionality to the internet of things, biotechnology, virtual reality, robotics, artificial intelligence. Industry 4.0 is significant as it will change and affect how organizations operate and communicate to its stakeholders. The purpose of this study is to investigate the impact of technology and digitization on brand business models and ultimately the overall marketing industry. Specific focus has been given to the web 4.0 paradigm. This research will also assess how brands now communicate to their consumers using digital innovations as well consumer responses. Ultimately this study aims to evaluate the effectiveness and compatibility of brands, social media, and technology in today’s Fourth Industrial Revolution. en_US
dc.language.iso en en_US
dc.publisher The IIE en_US
dc.subject Brand en_US
dc.subject Brand communication en_US
dc.subject Social media en_US
dc.subject Digital communication en_US
dc.subject Artificial Intelligence en_US
dc.title THE DIGITAL REVOLUTION AND IMPLICATIONS OF INDUSTRY 4.0 en_US
dc.type Thesis en_US


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