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AN EXPLORATION OF THE INCLUSION OF SOCIAL MEDIA CUSTOMER SENTIMENT BY SOUTH AFRICAN RETAIL BANKING BRAND STEWARDS FOR AN AGILE STRATEGY

Bashman, Samantha Nombulelo (The IIE, 2019)

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Author
- Bashman, Samantha Nombulelo (1)
Subject
- Banking (1)
- Banks (1)
- Brand (1)
- Brand strategy (1)
- Digital media communication (1)
- Retail banking (1)
- Social media (1)
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Date Issued
- 2019 (1)
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