Browsing by Subject "Water shortage"

Now showing items 1-2 of 2

Response strategies and marketing communication efforts of Cape Town gardening and plant retailers in reaction to the water crisis: an explorative study

Meiring, Margarete (The IIE, 2018)

Completely dependent on water for its survival, the green industry encounters various obstacles when faced with water shortages. Having experienced its worst drought in over a decade, Cape Town’s water crisis forced gardening ...
Understanding the impact of "Day Zero" on the University of Cape Town's brand image through the possible decision of enrolled students leaving the university due to limited water resources

Pedro, Porschia Kim (The IIE, 2018)

A brand is a social construct that is formed by society in all of its different spheres (Klopper & North, 2011). In simpler terms, this means that any brand and its identity are formed by how the consumers perceive it. ...

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