The fitness industry is set to grow rapidly and e worth 50.43 million USD by 2023. This suggests that the businesses supporting the industry such as its apparel is set to grow as well. However, due to its massive and ...

Purpose – Literature exists surrounding the behaviour of Millennials towards fast fashion, but little exists on the attitude and behaviour of their younger generational counterpart, Generation Z. To address this absence, ...

South African mall culture traditionally framed shopping centres as family destinations however as the social context has evolved it has motivated mall investors and owners to spend millions revamping malls across the South ...

CSR has been defined in various ways in various contexts because brands are becoming more aware of their impact on society, and so are individuals. There is a heightened awareness of the environment and society which is ...

While there is an increase in influencer marketing budgets attempting to affect users' purchase intentions, the relationship between influencer marketing and users' purchase intentions among Generation Z and Millennial ...

This study is a qualitative exploration of the factors that cause Generation Z individuals in Durban, South Africa, to avoid advertisements on social networking sites. Generation Z includes those born between 1996 ...