Unspoken social taboos are seriously affecting society (Kuegler, 2020), and embracing this conversation is a necessary first step toward achieving a more equitable society (Green, 2020). Brands have a platform to speak ...

This research paper explores Femvertising within a South African context. It is an exploration of how female South African consumers perceive Femvertising and the potential effects of Femvertising on brand resonance. This ...

This small-scale, qualitative research study investigated the impact gendered product marketing has on the purchasing decisions of Generation Z, a generational cohort whose power and clout over brands is consistently ...

Gender interacts with many important aspects of human life, including one’s career paths, social barriers, opportunities, and personal perception. This mixed-methods investigation aims to discover what kinds of gender ...