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Browsing by Subject "Fashion industry"

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Corporate Social Responsibility: a consumer perception towards fast fashion made in sweatshops by luxury apparel brands

Motala, Taskeen (The IIE, 2018)

This was a small-scale study investigating corporate social responsibility, a consumer perception towards fast fashion made in sweatshops by luxury apparel brands. The concept of corporate social responsibility (CSR) is ...
An exploration into how established South African Fashion Brand David Tlale are positioning their Brand within the market, compared to the South African Contemporary Fashion Brand Rich Mnisi.

Viggers, Domanique (The IIE, 2019)

The following research study is case-study based and explores the concept of brand positioning within the South African Fashion Industry. The aim of the study is to identify the different brand positioning strategies used ...
An exploration of brand perception and brand identity in female luxury designer fashion

Carnie, Tyler (The IIE, 2018)

The fashion industry has witnessed significant changes in the past few years. The industry has opened its doors up diverse groups of women that do not conform to the fashion world’s definition of ‘female beauty’ (Givan, ...
AN EXPLORATION OF HOW NICHE CLOTHING BRANDS VALUE RACIAL DIVERSITY AND THE EFFECTS ON WOMEN OF COLOUR: A QUALITATIVE STUDY

Beaumont, Micaela (The IIE, 2019)

This study aims to understand the effects racial diversity has on women of colour living in the City of Cape Town, Western Cape. Likewise, exploring how niche clothing brands currently value racial diversity. Intersectional ...
AN EXPLORATION OF THE MOTIVATIONS FOR USING MODERNISED AFROCENTRIC FASHION DESIGNS TO ESTABLISH PERSONAL BRANDS

Balintulo, Erika Butetsi Bugaari (The IIE, 2019)

The purpose of personal branding is the achievement of goals and the gratification of needs. Some individuals use modernised Afrocentric fashion symbols and designs, which are becoming commonplace in the global fashion ...
The Impact of the Incorporation of Body Size Inclusivity on Brand Response: Case Study on H&M Consumers

Khumalo, Thembalethu (The IIE, 2022)

The fashion industry has endorsed unattainable beauty standards for years through them glorifying an idealistic image of tallness and thinness which has been reinforced through the utilisation of thin models in media and ...
AN INVESTIGATION OF HOW CONTEMPORARY SOUTH AFRICAN FASHION DESIGNERS COMMUNICATE CREATIVE BRAND STORYTELLING AND BRAND AESTHETICS

Qwelane, Muntu J (The IIE, 2022)

The principle of ‘story’ finds residence in many areas of the brand. This includes areas pertinent, but not solely limited to, brand heritage, brand identity, brand personality, brand story, brand aesthetics, and brand ...
A quantitative, cross-sectional study describing brand loyalty amongst Millennials in the fashion industry in Durban, Kwazulu-Natal

Houston, Nicole (The IIE, 2020)

The purpose of this cross-sectional positivist quantitative research study was to gain an in-depth understanding describing millennial brand loyalty in the South African fashion industry. This research study is supported ...
A study of Perception around African Luxury Fashion

Mjongile, Anathi (The IIE, 2020)

This research explored ways in which African Luxury Fashion is perceived to western fashion Luxury in South Africa and how it can be used as a vehicle to create employement in South Africa. Research was conducted using the ...
TO EXPLORE MILLENIALS PERCEPTIONS OF LOCAL VERSUS GLOBAL BRANDS

MASON, MATTHEW (The IIE, 2020)

The purpose of this qualitative research study was to explore the perceptions of South African millennials on local versus global brands. This study focused on fashion brands in order to ascertain the millennials perceptions ...

Browsing by Subject "Fashion industry"

Browsing by Subject "Fashion industry"

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