Browsing by Subject "Fashion brands"

Now showing items 1-4 of 4

Corporate Social Responsibility: a consumer perception towards fast fashion made in sweatshops by luxury apparel brands

Motala, Taskeen (The IIE, 2018)

This was a small-scale study investigating corporate social responsibility, a consumer perception towards fast fashion made in sweatshops by luxury apparel brands. The concept of corporate social responsibility (CSR) is ...
Ethical fashion: An investigation into the role of ethical brands within the South African fashion retail industry.

Mkhize, Senamile (The IIE, 2020)

This research report explores the role ethical brands play within the South African fashion retail industry. The aim was to analyse consumers’ buying behaviour particularly of millennials and the factors that influence ...
A study of Perception around African Luxury Fashion

Mjongile, Anathi (The IIE, 2020)

This research explored ways in which African Luxury Fashion is perceived to western fashion Luxury in South Africa and how it can be used as a vehicle to create employement in South Africa. Research was conducted using the ...
TO EXPLORE MILLENIALS PERCEPTIONS OF LOCAL VERSUS GLOBAL BRANDS

MASON, MATTHEW (The IIE, 2020)

The purpose of this qualitative research study was to explore the perceptions of South African millennials on local versus global brands. This study focused on fashion brands in order to ascertain the millennials perceptions ...

Search DSpace