Browsing by Subject "Facebook"

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Facebook Marketing of Nursing homes: A case study of a Pinetown Nursing Home

Nimmo, Tatum (The IIE, 2022)

The interest in marketing to the Generation X as an entirely different facet of a market has become more relevant to brands this decade (Designblendz, 2019). This study investigates Facebook, an affordable and effective ...
Message-Design Logic and GreenpeaceAfrica’s Facebook Posts: A Qualitative Descriptive Online Questionnaire of South African Millennials’ Sustainability Perceptions and Practices in 2020

Sukhdeo, Kamishka (The IIE, 2020)

This study investigated Facebook and its perceived role in South African Millennials’ sustainability perceptions and practices. The problem was based on the insufficient literature on the perceived influence of social media ...
Social media and best practice: the consumer brand relationship

Maw, Yan Aung (The IIE, 2016)

The consumer-brand relationship is an essential part in the success of a brand, and therefore brands need to be both aware of this as well as leverage the relationship to its full potential. The study will identify the ...

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