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Browsing by Subject "E-commerce"

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The degree to which Cape Town millenial consumers in the Central Business District rely on social media when making purchasing decisions: a quantitative study

Myoli, Khanya (The IIE, 2017)

The internet along with social media has over the years progressed and improved the quality of people’s lives and that of business operating constructs (Kotler & Keller, 2011: 36). The implications of social media for ...
An explanatory, quantitative study to understand the behaviour of low-income household’s online shopping behaviour

Midgley, Michael (The IIE, 2016)

The research study looks at understanding the behaviour of low-income household’s online shopping behaviour and the impact of online retail in South Africa. This research shall deliver value to both businesses looking to ...
The Influence of E-Commerce on Traditional Retailers Within the Clothing Industry in KwaZulu-Natal

Simeroo, Santisha (The IIE, 2020)

With the current world technological advancement, the emergence of e-commerce has been constant. The constant growth of e-commerce has impacted the traditional retail market. In this study the researcher explains the key ...
The key factors that influence the attitude and behaviour of young South African female consumers towards online clothes shopping: a Superbalist case study

Jackson, Kasia (The IIE, 2018)

As the Internet and online shopping is growing at a very fast pace worldwide, investigating this phenomenon within a South African context is vital considering that today it is a relatively “new” trend in this country as ...
The role of brand image in building customer loyalty in the fashion E-retail industry of South Africa

Malan, Lisa-Jean (The IIE, 2017)

The purpose of this study is to explore how fashion e-retailers create a loyal customer base through different attributes and brand image. The focus will be on how fashion e-retailers in South Africa (specifically ...

Browsing by Subject "E-commerce"

Browsing by Subject "E-commerce"

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