Browsing by Subject "Day Zero"

Now showing items 1-3 of 3

Cape Town City Council’s communications during the 2017/2018 water crisis, and the impact on the brand image of the city

Piketh, Josh (The IIE, 2018)

There are many definitions of how a brand can be defined, brands are seen as social constructs in their primary form (Klopper & North, 2011). This means that a brands intended identity is never achieved but rather a brand ...
An exploratory study on consumer behaviour in response to the water crisis within Fresnaye, Cape Town

Sher, Casey Leigh (The IIE, 2018)

The water drought within Cape Town, South Africa is a crisis which many did not see coming. In 2015, citizens within the Mother city were informed of the impending water crisis and the possibility of having to ration water ...
Understanding the impact of "Day Zero" on the University of Cape Town's brand image through the possible decision of enrolled students leaving the university due to limited water resources

Pedro, Porschia Kim (The IIE, 2018)

A brand is a social construct that is formed by society in all of its different spheres (Klopper & North, 2011). In simpler terms, this means that any brand and its identity are formed by how the consumers perceive it. ...

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