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Browsing by Author "Leisegang, Katherine Philippa"

Browsing by Author "Leisegang, Katherine Philippa"

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  • Leisegang, Katherine Philippa (The IIE, 2020)
    In the study of branding and the success of Small and Medium Enterprises (hereafter: SMEs), there exists limited research that considers the relationship between the two concepts. This is particularly in regard to South ...

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