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Browsing by Author "Haripersad, Kiara"

Browsing by Author "Haripersad, Kiara"

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  • Haripersad, Kiara (The IIE, 2018)
    A small-scale dissertation had been conducted, investigating the effectiveness of product placement in Hollywood movies. Product placement is an unsaturated method of gaining the attention of the desired target market in ...

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