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Browsing by Author "Erasmus, Mikayla"

Browsing by Author "Erasmus, Mikayla"

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  • Erasmus, Mikayla (The IIE, 2018)
    This research paper explores Femvertising within a South African context. It is an exploration of how female South African consumers perceive Femvertising and the potential effects of Femvertising on brand resonance. This ...

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