The purpose of this study is to explore the impact sustainable fishing practices have on the brand loyalty of Ocean Basket’s consumers. Now that brands are being held accountable for their environmental impact ...

Family owned businesses are the oldest form of business in history, with a vast, majority of businesses today being family owned and managed. The popularity of this form of business continues to grow more especially in ...

Does programming alone depict the real world scenario? It is often said, ‘In programming, One is the loneliest number’. Addressed in this paper is a strategy referred to as ‘peer-to-peer programming’, and the focus is ...

The researcher’s aim for this study was to determine employee perceptions on the effectiveness of email communication versus face-to-face communication when having to internally brief their team members at Blue Moon Corporate ...

Leadership is crucial for effective functioning of an organisation, though many conflicting and varying definitions and theories. Leadership styles can depend on the leader’s personality and the situation at hand. The rate ...

In recent years technology has been the focal point of everything, technology is an integrated part of everyone’s lives as majority of the world’s population uses technology in their daily lives. It is something that has ...

In order to give customers a better experience, this study aims to investigate and narrow down the effects of using a multi-sensory design approach in the interior of Starbucks coffee shops. This can then assist coffee ...

Brand democratisation is a growing trend worldwide as technology is increasing engagement and dialogue between brands and their stakeholders. Brand co-creation, open source branding and democratic brands are increasingly ...

Social media, as a marketing tool, has been identified as a key form of marketing in the automotive industry with great future potential. The researcher will investigate the influence that social media, as a marketing tool, ...

This research study was conducted to understand the relationship between personal branding and elevating the careers of women of colour in the creative industry of South Africa. It was conducted in order to understand ...