The interest in marketing to the Generation X as an entirely different facet of a market has become more relevant to brands this decade (Designblendz, 2019).
This study investigates Facebook, an affordable and effective ...
The Oh So Heavenly brand is a beauty and pampering range that is sold solely within
Clicks outlets in South Africa. The brands range was researched in order to determine
the various factors contributing to the success ...
South Africa is at the nexus of transforming the energy sector at an accelerated pace with a transformative and radical approach. Given the country’s pursuit of reducing carbon emissions and managing the current energy ...
Universally, athletes are aware of the environmental, physical, and nutritional factors that affect their performance, with limited literature indicating that athletes are aware of the importance of motivation and the ...
Multiple choice questions are a popular method of testing as they are easy to mark. However, they also lend themselves to guessing. True/False questions are particularly prone to guessing. This can be alleviated by deduction ...
The real-world and research problem that this study hopes to solve is that there is little to
no understanding of how Nike’s use of famous international footballers as brand endorsers
influences South African consumers’ ...
Over the past five years, the South African rugby franchises has experienced a
significant reduction in fans attending matches at their respective stadiums, despite
rugby still meaning so much to our nation. This phenomenon ...
The internet has fundamentally changed how brands interact with their customers. However, luxury watch brands in particular have been slow to adapt to this new reality. Initially, fear of brand dilution and a loss of ...
In recent years customers have shifted from perceiving loyalty programmes as an added benefit to a required customer service. Given the costly nature of loyalty programmes and the ongoing debate surrounding its effectiveness, ...
Every year a third of the food produced globally is wasted. In South Africa, an estimated total of 10 million tons of wasted food adds to this statistic (World Wide Fund for Nature, 2017). This staggering amount depicts a ...
This qualitative research serves an informative and advisory role to South African brands and marketing firms with regards to whether voice marketing is a viable research and development investment within the next decade. ...
It is widely acknowledged that the ongoing changes in climatic conditions will have an adverse effect on agricultural production in Africa. This also holds for South Africa, where the country’s food supply is heavily ...
Graduateness is generally understood to mean the generic qualities that might be expected of any graduate. The issue of graduateness is explored in this article through an initiative at Stellenbosch University which took ...
The purpose of this research study is to inspect the social phenomena of the generational divide, and identify whether it influences organisational performance in terms of employee engagement, collaboration, and intrinsic ...
There is a particular area of film media that has been deemed highly influential, useful and is gaining popularity in use. That area is animation (Selby, 2013). The purpose of this research paper is to uncover and investigate ...
The introduction of the internet has created a whole new dimension of opportunity and connectivity for people around the world (DiMaggio, Hargittai, Neuman & Robinson, 2001). The number of peo-ple gaining access to and ...
This paper reports on an investigation into the implementation of a plagiarism policy and the perceptions of plagiarism among lecturers in the Faculty of Social Sciences and Humanities at a university in South Africa. A ...
Good or effective education of prospective teachers in traditional higher education settings seemingly differ from educating them in Open Distance Learning (ODL). The literature was reviewed with reference to ‘good teacher ...
The article reports on an evaluation of graduate employability skills as determined by public service officials within the Free State Province of South Africa. The sample included human resource management officers, directors ...
This dissertation is that of a small-scale study investigating the influence green advertising has on brand loyalty, specifically in the FMCG market in the Durban North area. Green advertising refers to the intention to ...