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Banks and their Physical Space: How Design can Enhance Traditional Banking Brands.

Johnson, Tammeryn, T (The IIE, 2015)

This research report is a qualitative analysis on a how the internal culture within a traditional bank affects the branch design and what elements in the design of a branch are the most important. The analysis aims to ...

Best teaching practices for increasing student engagement in large classes within the Faculty of Commerce

Naicker, Daphanie (The IIE, 2020)

School Education and Training. This research project was undertaken to examine problems students face in large classes and to identify from the students perspectives teaching strategies that are used in the classroom. The ...

Best Teaching Practices for Increasing Student Engagement in Large Classes Within the Faculty of Commerce

Naicker, Daphanie (The IIE, 2020)

With the increased access to education and massification of education in South Africa and internationally, this may adversely affect the participation and engagement of students in classes that seat between 50 to over 100 ...

Big Brands Need Big Data: Investigating How Major Retail Brands in South Africa Use Consumer Data to Shape Consumer-brand Engagement.

Mutendadzmera, Tare (The IIE, 2015)

Never before has society generated such vast amounts of data pertaining to how we communicate, interact, shop and spend our free time. For most people living in this digitally connected world, our digital companions ...

A Brand Experience Audit, based on passenger experiences at four South African airports, following COVID-19.

Van Pletzen, Jackie (The IIE, 2022)

Covid-19, a phrase known by everyone on this planet. One of the most impacted industries in the world was aviation, which is still reeling from the time where the world was placed on pause, and our lives changed forever. ...

The Brand extension of the Pick N Pay supermarket into Pick N Pay clothing

Bashala, Wivine (2016)

The main purpose of this article presents a research study of brand extension by exploring the nature of a mother brand extending into a new product category. A case study is presented on the Pick n Pay Supermarket brand, ...

Brand heritage, perceived value and loyalty: An exploration of Woolworths Holdings Limited

Dale, Tiffiny (The IIE, 2021)

In both marketing and branding research and in practice, the study of brand heritage and brands with a heritage has gained growing interest (Hudson, 2015). Brand heritage has also been acknowledged as being one of the ...

Brand perceptions on the adoption of plastic bottles in the South African wine industry: a qualitative study

Steenkamp, N (The IIE, 2016)

The aim of this research study was to gain a better understanding of the perception of the consumer and the winemaker regarding the concept of the use of polyethylene terephthalate (PET) bottles in the wine industry. ...

Brand promise versus experience: A cross-sectional qualitative investigation into Vega’s “Don’t Settle” campaign within the context first year students’ experience.

Woolacott, Richard (The IIE, 2022)

Higher Educational Institutions make use of branding and marketing tactics the same way any other organisation does. Big marketing schemes, campaigns, and social media marketing is just some of the tactics that are used ...

Branding in Ponzi investment schemes

Sher, Yaron (The IIE, 2016)

The subject field that involves illegal investment schemes such as the Ponzi scheme is an issue that creates a significant negative issues in today’s society. The issue results in forcing financial investors to question ...

Breaking the Mould: A Case Study of a Digital Learning Commons Implementation Project

Van Wyk, Brenda; Kadzenga, Irvine (The IIE, 2016-04)

One of the four brands of The Independent Institute of Education (The IIE), Rosebank College, implemented its first digitally-enabled campus in Polokwane, South Africa during 2015, opening its doors to new cohorts for the ...

BREAKING THE MOULD: A CASE STUDY OF A DIGITAL LEARNING COMMONS IMPLEMENTATION PROJECT

Van Wyk, B; Kadzenga, I (2016)

One of the four brands of a South African higher education institution implemented its first digitally enabled campus in Polokwane, South Africa during 2015, opening its doors to new cohorts for the first time in January ...

Brend equity as a relationship definition tool: defining the relationship between bottled water brands and Capetonian millennials during a time of drought

Reynecke, Hendrik (The IIE, 2018)

Marketing literature states that the concept of brand equity originates from an attempt to define the relationship between customers and brands. This was yet to be tested. The aim of this research study was to explore ...

Budding events: an informed strategy for introducing a new cultural festival into a local market; lesson learnt from the principles of branding, event management theory and market research

Gubb, Carla (The IIE, 2016)

The purpose of this research is to establish cohesive information about Cape Town’s portfolio of events and how it can be better understood in order to formulate strategic recommendations for introducing a new, significant ...

Building brand equity in the non-governmental sector - lessons learnt from successful international non-governmental organisations (NGOs) for South African NGO brands

Lloyd, Courtney (The IIE, 2017)

Lack of funding is one of the biggest challenges that South African NGOs currently face. In an attempt to win over international donors and inevitably earn donations, South African NGOs are starting to differentiate ...

Business confidence in South Africa: Identifying key domestic drivers and the nature of their inpact.

Maredza, Andrew; Nyamazunzu, Zvikomborero (2016-09)

The primary objective of this paper is to empirically assess the magnitude, direction and significance of the impact of selected domestic macroeconomic fundamentals on business confidence index for the South African economy. ...

The Business Knowledge Training Needs of South African Biokineticists to Ensure Business Sustainability

Lumb, Michael James (The IIE, 2020)

Business knowledge training is essential to succeed in the modern era. Health and medical professionals are exposed to knowledge that allows them to treat pathologies, but it would seem little effort is given towards ...

Business managers’ knowledge and leadership behaviour in relation to artificial intelligence in Nelson Mandela Bay

Fourie, Tiaan Jakobus (The IIE, 2019)

South Africa is in an interesting situation, whereby the country needs to make an important decision; does the country embrace, manage and assist in developing the Fourth Industrial Revolution (Industry 4.0). Artificial ...

The Business of Staying in Business: a cross sectional, mixed method questionnaire and interview of managers’ perceptions of the influence of economic variables on profit sustainability of retail firms in Scottburgh

Dhaja, Sadhana (The IIE, 2017)

This paper describes how the researcher uses qualitative interview research techniques to better understand the results of the quantitative survey research techniques used to identify managers’ perspectives pertaining to ...

Cape Town City Council’s communications during the 2017/2018 water crisis, and the impact on the brand image of the city

Piketh, Josh (The IIE, 2018)

There are many definitions of how a brand can be defined, brands are seen as social constructs in their primary form (Klopper & North, 2011). This means that a brands intended identity is never achieved but rather a brand ...

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