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Corporate Social Responsibility: a consumer perception towards fast fashion made in sweatshops by luxury apparel brands

Motala, Taskeen (The IIE, 2018)

This was a small-scale study investigating corporate social responsibility, a consumer perception towards fast fashion made in sweatshops by luxury apparel brands. The concept of corporate social responsibility (CSR) is ...

Correlational Research On Consumer Nutritional Knowledge And Food Waste

Mokatsane, Oratile (The IIE, 2020)

Food waste is a phenomenon underestimated by many countries in the world, and it is seeing a steady growth each year of production according to the World Wide Fund (2019). Food waste has become a norm, and this needs to ...

Creating A Seamless User Experience: The Perceived Value Of Wayfinding In Retail Interior Design

Mosebi, Itumeleng (The IIE, 2022)

The purpose of this research is to explore and describe the impact of the use of wayfinding in retail interior design in regard to the user to create a more seamless experience. This can then help brands to look at creating ...

Creating brand awareness through the production of cheese

Griffiths, Steven (The IIE, 2018)

Attention to environment has become increasing important in human life, as a key element in political decisions, organizational structure and alternatively the well-being of a country. both businesses and consumers are ...

Creating shared value: A qualitative study referencing specific corporate social initiatives implemented by Unilever in South Africa

Dancaster, Julie (The IIE, 2020)

An exponential growth in, and mass production of, consumer goods has led to a rising public demand for businesses to operate in a socially and environmentally conscious manner. However, without labels to acknowledge these ...

Creating sustainable entrepreneurship: Cross-sectional qualitative in-depth interviews to describe Durban SME entrepreneurs’ perception of motivation for entrepreneurship using key success factors

Kriel, Shannah (The IIE, 2017)

Studies from the Global Entrepreneurship Monitor (GEM) had shown, South Africa (SA) had a lack of entrepreneurship as it continued to drop below 38 percent from 2015, but SA was in desperate need for it to better South ...

CRISIS, CONSUMERS AND PUBLIC RELATIONS: A CASE STUDY OF TIGER BRANDS.

Haslam, Brooke (The IIE, 2019)

When a brand experienced a crisis, effective Public Relations remained important as their brand image was put to the ultimate test. Corporate giants remain so powerful in the minds of consumers that loyalty was an unbreakable ...

A critical realist study on the role of food product date labels on household food waste.

Weber, Kirstie Ashleigh (The IIE, 2020)

The Food and Agriculture Organization (FAO) of the United Nations found that globally one-third of food intended for human consumption is lost or wasted (FAO, 2011). Wasted and lost food costs consumers and the supply ...

A cross sectional, mixed method questionnaire and interview of managers’ perceptions of the influence of economic variables on profit sustainability of retail firms in Scottburgh

Dhaja, Sadhana (The IIE, 2017)

This paper describes how the researcher uses qualitative interview research techniques to better understand the results of the quantitative survey research techniques used to identify managers’ perspectives pertaining to ...

A cross-cultural, qualitative research study: comparison of The Coca-Cola Company television advertisements in China and South Africa

Egling, Minke (The IIE, 2016)

The objective of this research project was to investigate how The Coca-Cola Company advertisements are adapted according to cultural variability in South Africa and China. Five television advertisements, acting as social ...

A cross-sectional exploration of leadership styles exhibited when facing workplace challenges: qualitative interviews with “the Company’s” managers

Gillespie, Roxanne (The IIE, 2017)

There are many different challenges that are currently affecting businesses in South Africa in the 21st century. These challenges are volatile, uncertain and complex; they present harsh consequences to businesses across ...

A cross-sectional phenomenological exploration of the experience of volunteers at a Durban-based NPO

Barnes, Jenna Anne (The IIE, 2020)

In South Africa (SA), Mental Health (MH) services are under-resourced and over-burdened, therefore much of the MH service provision is provided by voluntary Non-Profit Organisations (NPOs) who are reliant on volunteers. ...

A cross-sectional qualitative interview to describe the feelings of young men and character identification when playing Call of Duty: Modern Warfare (2019) Campaign

Bothma, Cindy (The IIE, 2020)

The study aimed to describe the feelings of young men when playing Call of Duty: Modern Warfare (2019 as well as describe how the participants identified with their in-game character. The theoretical framework was Gerrig ...

A Cross-sectional Qualitative Study Describing Banking Employee Perceptions on White-Collar Crime in the Banking Sector, within Durban

Pather, Kamini (The IIE, 2018)

The prevalence of White-Collar Crime in the banking sector has led to increased financial damage and increased reputational risk. This crime was also committed by employees of high social status and was not usually taken ...

A cross-sectional qualitative study exploring how celebrity brand ambassadors influence customer loyalty

Padayachy, Yugendri (The IIE, 2017)

The term Celebrity Brand Ambassadors has become a term with many uncertainties around it. This research paper will help give clarity to the term as well as give a better understanding as a whole. The phenomenon of using ...

A cross-sectional, qualitative exploration of the lived experiences of South African mothers in 2020 using Higgins’ self-discrepancy theory

Holmes, Amber (The IIE, 2020)

Maternal guilt and shame are seemingly universal and inescapable features of motherhood. It’s universality, however, does not minimize the negative impacts which these emotions may have on an individual’s mental and physical ...

Cross-sectional, qualitative in-depth interviews to understand the success factors that Durban-based start-up business owners perceive as vital to grow from infancy to adolescence in the organisational life cycle, using the Concept of Key Success Factors by Grunert and Ellegaard (1992).

Powell, Dylan (The IIE, 2017)

Why is there such a high failure rate with start-up businesses, in the initial stages of operation, in Durban, South Africa? To answer this question, the current study uses a sample of four Durban based start-up business ...

A cross-sectional, qualitative study describing interpretations of a South African Arrive Alive (2015) advertisement: an audience reception analysis

Nepaul, Cherise (The IIE, 2018)

With the increased use of technology, such as cell phones among young adults has come dangerous behaviours such as texting while driving. To prevent this act, organisations such as Arrive Alive in South Africa have developed ...

A cross-sectional, qualitative study using the Pecking Order Theory to describe the importance of cash flow management on the sustainability of SMEs in Durban

Naicker, Vidya (The IIE, 2020)

The engine room of a modern economy requires that small businesses, an integral part of the economy, function optimally in order to support the overall health of the economy. The South African context of a developing economy ...

A cross-sectional, quantitative study on the prevalence of psychological myths in students in KZN, South Africa

Hill, Claire (The IIE, 2020)

The literature on psychological myths has shown that there is a prevalence of myths in the general population and that a psychology course could have an impact on these myths. Most of the literature available on this topic ...

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