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To evaluate LinkedIn as a social network used to build personal brand among young professionals

Komani, Siphosethu (The IIE, 2019)

Personal branding connotes a way in which individuals can stand out from the crowd through applying a series of self-promotion methods which emphasise on their unique selling points. LinkedIn is a social networking site ...

To explore employee perceptions of their company as an environmentally sustainable brand, using The Body Shop as a case study

Fevrier, Danielle (The IIE, 2017)

With the growing issues of climate change and global warming, companies are continuously incorporating environmental sustainability policies into their organisations (van der Werff, Steg & Keizer, 2013). Thus it is ...

TO EXPLORE MILLENIALS PERCEPTIONS OF LOCAL VERSUS GLOBAL BRANDS

MASON, MATTHEW (The IIE, 2020)

The purpose of this qualitative research study was to explore the perceptions of South African millennials on local versus global brands. This study focused on fashion brands in order to ascertain the millennials perceptions ...

To investigate if the MultiChoice brand resonates with the MultiChoice Millennial internal customer

Ramsaroop, Nadine (The IIE, 2019)

Research indicates that Millennial employees are not loyal to organisations as they feel that employer’s value profit and the bottom line over their employees, society and the environment. This research paper ...

Tourists view of what gives Kruger National Park the edge.

Engelbrecht, W.H. (2014)

The tourism industry is becoming competitive by the day and to remain competitive, it is of paramount importance that competitive advantage factors be identified by tourism destinations such as national parks. The purpose ...

TOWARDS A NEW THEORETICAL FRAMEWORK OF MULTICULTURAL MARKETING IN SOUTH AFRICA: A Thematic Analysis of SABC 1 Prime Time

Hathorn, Oliver (The IIE, 2019)

Multicultural Marketing is not a well understood field in South Africa, despite being a highly diverse society. This study has established a new framework from which to understand multicultural marketing though an analysis ...

Towards salvaging the social sciences and humanities through indigenisation in South Africa.

Lebakeng, Teboho, J. (The IIE, 2014)

This essay advances the thesis that given the history and role of the social sciences and humanities in the colonisation of Africa in general and South Africa as a specific case, the only way in which such disciplines can ...

Transformational leadership as driver of sustainability: An employee perspective

Comninos, Stefano (The IIE, 2020)

Leadership and sustainability are two related concepts that have gained a lot of interest in recent years among businesses in tough economic conditions. In the dynamic business market, the impact transformational leadership ...

Transforming primary school teachers’ perceptions of the ‘place’ of teaching reading: the role of Reading to Learn methodology

Mgqwashu, Emmanuel Mfanafuthi; Makhathini, Bheka (The IIE, 2017)

This paper reports on the interventionist study on the role that Rose’s (2005) Reading to Learn methodology plays in transforming primary school teachers’ perceptions of the role of explicit teaching of reading for educational ...

The Transgender Toy Tipping Point

Griffin, Olivia (The IIE, 2016)

In recent years the transgender movement has come to the forefront of the civil rights movement. In the Lesbian Gay Bisexual and Transgender (LGBT) community, transgender issues have often been marginalised and neglected ...

Transportation Theory and gaming: semi-structured interviews to qualitatively describe the perceived narrative immersion of Durban gamers in 2018

Bell, Keli Pamela (The IIE, 2018)

Gaming has become increasingly popular, specifically online gaming. This has led to a dependency on gaming and serious issues such as immersion, social isolation, interpersonal conflicts, withdrawal, preoccupation, and ...

A Triangulation Study to Explore the Effects of the Pick 'n Pay Smart Shopper Programme on Customer Brand Loyalty

McCulloch, Jessica (The IIE, 2016)

The South African retail industry is highly competitive, so brand awareness, customer loyalty, customer retention and conversion is vital to the long-term sustainability of brands. Many organisations have implemented loyalty ...

True food: an exploratory study of organic consumers in Cape Town

De Villiers, Simone (The IIE, 2016)

The purpose of this research study is to explore the mind-sets of individuals in Cape Town who consume organic food. Trust and credibility are key factors involved in consumers' purchase decisions, and in their relationship ...

Understanding how Popular Brands make use of Neuromarketing on Instagram

Farinha, Angelique (The IIE, 2016)

It is imperative to conduct research on Instagram as a marketing tool and its relation to neuromarketing. Marketers need to understand the underlying reasons of why and how their brand’s content evokes emotional connections ...

Understanding Industry Perceptions of the Advertising Agency’s Business Model: Rethinking an Industry that Prides Itself on Thinking Outside the Box

Narsing, Shailini Parbhoo (The IIE, 2020)

According to industry articles (Moteshegwa, 2019; Lee, 2019 and Bianchi 2019), the advertising agency’s model is ‘broken’. This qualitative study’s aim was to understand the perceptions of the ‘broken’ business model and ...

UNDERSTANDING SOUTH AFRICAN MILLENNIAL CONSUMER ATTITUDES TOWARDS BRANDS THAT SUBSCRIBE TO ENVIRONMENTALLY SUSTAINABLE PRACTICES

Ramsuran, Rishen (The IIE, 2022)

This qualitative study was undertaken to understand if brands that subscribe to environmentally sustainable practices resonate with Millennial consumers in South Africa. Deloitte (2019) indicated that Millennials prioritize ...

Understanding the impact of "Day Zero" on the University of Cape Town's brand image through the possible decision of enrolled students leaving the university due to limited water resources

Pedro, Porschia Kim (The IIE, 2018)

A brand is a social construct that is formed by society in all of its different spheres (Klopper & North, 2011). In simpler terms, this means that any brand and its identity are formed by how the consumers perceive it. ...

Understanding the influence of technological innovation within the insurance industry in KwaZulu-Natal

Tolmen, Radhapriya (The IIE, 2020)

The creation of new innovations, challenging the norms and giving rise to numerous opportunities have altered many landscapes. With this rise, many industries found themselves grappling with their new reality, having to ...

Understanding the role that brand communication plays in influencing brand reputation from a consumer perspective against the Urde and Greyser Corporate Brand Identity and Reputation Matrix: Samsung South Africa

Naidoo, Senosha (The IIE, 2017)

This explanatory case study investigates the role that Samsung’s Facebook communication plays in influencing brand reputation from a consumer perspective, amongst consumers based in Sandton, Johannesburg. For this study, ...

The use of biomimicry in interiors with a focus on the South African residential industry

Morezzi, Alexia (The IIE, 2022)

The main point of this research paper is to see whether or not biomimicry is being used in interiors with a focus on the South African residential industry and what the benefits of biomimicry are using specifically a ...

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