Consumers were found to be overlooked in corporate social responsibility (CSR) research, and studies reviewed from countries such as India, Spain, France and others, did not reveal a South African (SA) perspective. This ...

As TikTok continues to gain traction amongst social media users, brands are challenged with ways to effectively communicate with consumers on the platform. With growing academic interest in TikTok the goal of this exploratory ...

Following the outcome of the Bankmed quantitative Member Satisfaction and Loyalty survey where the member segment aged 18 – 30 years was identified as “Potentially Lost”. Potentially lost members are characterised by poor ...

Employee job satisfaction and employee motivation are concepts that have been around for a long time. This study was aimed at uncovering the effect that employee satisfaction has on employee motivation within the financial ...

This study investigates how brands use social media to build brand equity, by applying the SAB #Don’tBeStupid #Don’tDrinkAndDrive Instagram campaign to David Aaker’s (1991) Brand Equity Model. The researcher believes that ...

With the growing issues of climate change and global warming, companies are continuously incorporating environmental sustainability policies into their organisations (van der Werff, Steg & Keizer, 2013). Thus it is ...

Research indicates that Millennial employees are not loyal to organisations as they feel that employer’s value profit and the bottom line over their employees, society and the environment. This research paper ...

Multicultural Marketing is not a well understood field in South Africa, despite being a highly diverse society. This study has established a new framework from which to understand multicultural marketing though an analysis ...

Leadership and sustainability are two related concepts that have gained a lot of interest in recent years among businesses in tough economic conditions. In the dynamic business market, the impact transformational leadership ...