Researchers in the field of water resource management have argued the importance in recognising the inclusion of traditional water management structures in rural areas of South Africa. In light of water management and ...
This study aims to establish whether the initiatives implemented by the organisers of the Cape Town Cycle Tour (henceforth referred to as the Cycle Tour) to purchase and circulate two-million litres of water into the Western ...
Strategic Innovation is essential for the survival and growth of businesses as they operate in volatile environments. Customer needs, economic conditions, technologies, legislative frameworks, competitor actions and industry ...
This research study has investigated the influence that Instagram has on millennials dietary choices when becoming vegan. Identifying the various factors that help contribute to influencing millennials decisions and ...
The intended research study ‘Interior Design’s Social Contribution to Intentional Communal Living Arrangements: Perceptions of Residents’ is an exploratory study that aims to understand the benefits that living in an ...
South Africa has insufficient pedagogies in teacher education that integrate pre-service teachers’ experiences of theory at universities with their practical experiences in teaching schools (TSs). This paper examines ...
This was a small-scale research study investigating consumer perceptions to determine the reasons behind the decline in foot traffic through the Inside Out Windermere store.
The retail space within the economy has shifted ...
This research dissertation is a case study inquiring as to Agri-tourism’s niche benefit to
Oribi Gorge Guest Farm’s (OGGF) Integrated Marketing Communications and Brand
Equity. The main theoretical frameworks that underpin ...
Service quality, customer satisfaction and consumer behaviour have become the primary focus of service organizations in todays customer era. Service Quality is viewed as the output for the service delivery system. The ...
Widespread internet connection and easy access has led to a generation of individuals who spend a considerable amount of their time online making use of various social networking sites such as Facebook, Twitter and Instagram. ...
With the escalating continual purchasing and consumption of dietary supplements (DS) widening the possibility for false and misleading advertising, properly informing consumers about the supplements they are ingesting ...
With the escalating continual purchasing and consumption of dietary supplements (DS)
widening the possibility for false and misleading advertising, properly informing consumers
about the supplements they are ingesting ...
This study is a qualitative exploration of the factors that cause Generation Z individuals in Durban, South Africa, to avoid advertisements on social networking sites.
Generation Z includes those born between 1996 ...
The purpose of this none-experimental quantitative research was to determine the effect shared value has on the performance of listed organisations that are of all sizes and those of which reside within a multitude of South ...
The coronavirus, COVID-19 pandemic is the defining global health crisis of our time and the greatest challenge the world has faced since World War Two. The virus has spread to every continent except Antarctica. Cases are ...
Consumers use of online consumer reviews is increasing as a method of finding product information before making the buying decision. It has become popular for consumers to write their experiences and opinions about products ...
This paper describes a study motivated by a general concern to capture innovative and effective practice in higher education, supporting a move towards a ‘pedagogy of possibility’, ‘understanding who we are and what we ...
The advertisement industry has experienced significant advances in recent years due to the growth and explosion of new technologies and platforms (Bolanos Melgar and Elsner, 2016). Furthermore, the sales of FMCG’s in Africa ...
This study aimed to explore the value of personal branding on LinkedIn as a professional social networking site specifically for marketing graduates entering the advertising industry. Evidence suggests that most graduates ...
To set themselves apart from competitors, food manufacturers regularly increase product attractiveness by emphasising positive aspects through claims that generally enhance overall product appeal. Breakfast cereal manufacturers ...