The fashion industry has endorsed unattainable beauty standards for years through them glorifying an idealistic image of tallness and thinness which has been reinforced through the utilisation of thin models in media and ...

This research report is for the purposes of the exploration in the use of strategies utilised by small medium and micro enterprises (SMME’s), in managing the risks associated with foreign-exchange rate exposure and the ...

Brand transparency plays an important role in building brand equity and is continuing to play an equally important part in the development of trust between the brand and it’s consumer, and is highly considered by millennials ...

Sustainability alludes to meeting the needs of the present without compromising the capacity of future generations to meet their own needs. Considering this definition, humanity and societies today face challenges to ...

Higgens (2020) states that workplace productivity has a direct link to business growth and success and Buch (2010) explains how today’s methods of conducting business impede employee productivity. Furthermore, brand culture ...

Centennial consumers increased access to information, mass amount of possible consumer choices of brands and their awareness of societal issues is creating a change amongst the younger generation’s consumer decisions ...

It is no longer illegal to privately cultivate and/or use marijuana for recreational and/or medical purposes in South Africa. However, many South Africans still attach a stigma to marijuana regardless of its purpose. This ...

Understanding the influence of cheaper, smartphone technology on the media consumption of the mass market of tomorrow is essential for brands interested in building brand loyalty and trust in South Africa. The study will ...

There is a limited understanding on the influence of social media celebrity endorsements, and their impact on student’s perceptions and overall buying behaviour, and that is the research and real-world problem that this ...

Researchers in the field of water resource management have argued the importance in recognising the inclusion of traditional water management structures in rural areas of South Africa. In light of water management and ...