This interpretivist, qualitative study looked to understand how guerrilla marketing shifts Gen Z perceptions and loyalties of fast food brands. This study was rooted in the theoretical foundation of consumer behaviour, ...

In this study, the assumption that good performance in mathematics in the final school year could be used as a pre-entry requirement to programming courses at universities in South Africa, is challenged. The extant literature ...

Although there are many definitions of what a brand is, brands in their primary form are social constructs (Klopper & North, 2011). Which means that no matter what a brand puts out intending to be their brand identity, ...

In the past decade there has been a huge shift and increase in consumers adapting a new consumer consciousness towards the environment and adapting to environmentally friendly behaviour. In response, many brands have ...

This proposed research is a small-scale qualitative study that explored the world of digital media specifically social media. Social media was looked at in-depth with regards to how brands can utilise this media platform ...

Due to the challenges of the modern business world, it has become increasingly more important for leaders to utilise strategic leadership skills. Studies have shown however, that most leaders do not implement ...

Due to shifting global viewpoints, brands have made significant investments in sustainability at a time when there is little information available about the extent to which brand commitments to sustainability have an ...

The following paper looks at exploring the perception towards the model that is utilised to assist in creating an identity for Personal Branding, the Aaker’s Brand Identity Planning Model, and the importance of determining ...

Eskom’s supply of electricity serves as an imperative input for many business operations in South Africa, presenting the problem analysed in this study. Since the implementation of ‘load-shedding’ in 2008, many small ...

The study investigates the impact of brand authenticity on brand trust, and causerelated marketing (CRM) and examines the relationship between these three constructs. Although the literature identified several properties ...