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Exploring the perceived benefits and risk of electroconvulsive therapy in treating bipolar disorder: a qualitative study on anaesthesiologists, psychologists and psychiatrists, using interviews

Mabuza, Nolizwe Carol (The IIE, 2020)

Electroconvulsive therapy (ECT) is often portrayed as crude and barbaric as much of the perceptions have been from the results of early treatments in which a high dosage of electricity were administered without anaesthesia ...

Exploring the Perceived Relationship between Parenting Styles and the Development of Adult Personality Traits in Later Life; A Quantitative, Cross Sectional Study using Young Adults and Caregivers, using adapted Questionnaires

Langford, Matthew (The IIE, 2020)

An authoritative approach to parenting, which balances warmth and control is perceived as the most commonly used style of parenting and it is currently unknown if the perceptive use of the authoritarian style of parenting ...

Exploring the perceived role of brand identity in growing small business in the boutique retail jewellery sector

Buccas, Asheeqah (The IIE, 2021)

Studies in the literature show that in most countries, SMEs make up between 95 to 99 percent of businesses and contribute 70 percent to employment. In South Africa, it is estimated that close to 91 percent of businesses ...

Exploring the psychosocial implications on the management of adolescent Type 1 diabetes: A qualitative study involving healthcare providers, using in-depth interviews

Mashiane, Michelle (The IIE, 2020)

Chronic physical disorders, such as Type 1 diabetes, are conceptualised as an ongoing strain. Treatment methods include daily insulin administration, sticking to a healthy diet and exercise, as well as regular visitations ...

Exploring the relationship between authoritative parenting style and performance: A qualitative study of high performing university students using interviews

Paadi, Khumoetsile (The IIE, 2020)

According to Korir, Misigo and Ngeno (2017) family characteristics are a major source of disparity in students’ outcomes. The home learning setting is formative in a child and student’s social development and is an essential ...

Exploring the relationship between brand ambassadors and consumer purchasing behaviour

Walsh, Michael (The IIE, 2020)

This study aimed to look at the relationship between brand ambassadors and consumer purchasing behaviour in South Africa in relation to the footballing industry and the brands in the sports apparel industry. It found ...

Exploring the relationship between philanthropic corporate social responsibility, and brand image perceptions of generation Z in the South African context.

Vilar, Daniela (The IIE, 2019)

CSR has been defined in various ways in various contexts because brands are becoming more aware of their impact on society, and so are individuals. There is a heightened awareness of the environment and society which is ...

Exploring the role corporate identity, as a component of brand building, plays in creating consumer perceptions with emphasis on colour schemes, slogans and symbols.

Harman, Kyla (The IIE, 2016)

The main concept and purpose of this particular research study is exploring the role corporate identity, as a component of brand building, plays in creating consumer perceptions, with emphasis on colour schemes, slogans ...

Exploring the role experiential marketing has on Customer Satisfaction and Customer Loyalty: A TakeALot Case Study.

Manjoro, Rudo Neo (The IIE, 2019)

With the rise of mobile applications, it is important for brands to be more engaging. Hence, this research explored the influence experiential marketing has on customer satisfaction and customer loyalty. This research ...

Exploring The Role Integrated Marketing Communications Has On Brand Resonance: A Checkers Perspective.

Madiga, Dineo (The IIE, 2019)

Brand resonance maintains the idea that building a strong brand is dependent on how its target audience feels, thinks and acts when a brand is involved (Keller, 2001). For a brand to be easily memorable to its consumers, ...

Exploring the role of advertising on brand salience among millennials

Swanepoel, Matthew (The IIE, 2018)

The current brand environment is highly competitive with cluttered advertising, making it increasingly difficult to attract and hold consumers’ attention and to establish awareness of brands in the mind of the consumer ...

Exploring the Role of Metropolitan Open Space Systems in Building Meaningful City Brands: a D’MOSS Case Study

Simpson, Jody Dale (The IIE, 2022)

With a global movement and a greater focus on the greening of cities, metropolitan open space systems could add significant value and play a role in building meaningful city brands. This study explores city brands in ...

Exploring the role of shared value on brand identity system amongst entrepreneurs in South Africa

Ngcobo, Luyanda (The IIE, 2019)

The aim of this research consisted the exploration of shared value in terms of what role it plays in the development and function of the brand identity system in relation to the entrepreneurs within South Africa. Thereafter, ...

Exploring the Role of South African Citizens’ Brand Loyalty Towards their Nation Brand.

Viljoen, Janice (The IIE, 2019)

South Africa’s nation brand is in an unfortunate position in the eyes of its citizens (Moeng, 2019) as South African citizens believe that the country is in a “downward spiral” (Kock, 2015). South Africa’s brand perception ...

Exploring the role of WhatsApp as a communication tool in the business operations of Unlimited Events Group

Zwane, Marvellous (The IIE, 2020)

In this study the researcher sets out to explore employee’s perception towards the effectiveness of WhatsApp as a communication tool for business operations of Unlimited Events Group. A qualitative study was conducted using ...

Exploring the students’ experience/perception of IEQ at a private higher education institution.

Arpin, Storm Hadley (The IIE, 2021)

Interior design is a very intrusive type of field and has the abilities to change peoples living standards for the better. The main argument is that we as human beings accept things as we see and experience them, and ...

Exploring the suitability of WhatsApp as a Communication Tool for Mthisman Investment & Other Logistics Truck drivers

Matsane, Mando (The IIE, 2020)

In this study the researcher sets out to explore the perceptions of Mthisman Investment & Other Logistics truck drivers in Gauteng towards the suitability of WhatsApp as a work related communication Tool. A qualitative ...

Exploring the tension between purpose and behaviour: How does the connection between brand purpose and brand behaviours influence the consumer-brand relationship?

Pienaar, Le Zanne (The IIE, 2020)

In 2019, Ubuntu Baba, a local brand, accused Woolworths South Africa of plagiarising their carrier design. This led to multiple consumers calling a boycott. This alleged behaviour, seemed to oppose Woolworths’ purpose as ...

Exploring the theoretical relationship between brand innovation and brand authenticity: a case study of a South African brand, Joe Public United

Mahoney, Wendy (The IIE, 2020)

Rapid changes in the global business landscape over recent years has changed the way business is done and understood, necessitating a new approach to brand innovation. Current theorising on brand innovation and brand ...

Exploring the use of blended learning to change perceptions towards economics

Aboobaker, Feroza (The IIE, 2015)

The purpose of this exploratory research is to determine the effectiveness of using a blended learning teaching strategy to increase student engagement and changing student sentiment towards the subject of economics. ...

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