The present study explored whether social media has an impact on self-esteem with young adults; and thereafter if there are reported gender differences. Social media may be a threat to the development of self-esteem, ...

Leadership plays an important role in society and especially within a business, as it forms the nucleus of a business and influences the performance and strategic management of the business. Therefore, the leadership style ...

A heightened level of consumer consciousness, with regards to consumption habits, have led to greater sustainable purchase intents. With sustainable purchases on the rise, green advertising sets out to inform consumers ...

The following research aims to investigate the effects celebrity endorsements has on consumer purchase intention with respect to their source of credibility model from Ohanian (1990) in harmony on consumer’s attitude towards ...

A heightened level of loyalty program awareness, with regards to customer satisfaction, has led to greater repeat purchase behaviour. The objective hereof is to determine and describe the factors that influence customer ...

There exists a large body of literature focused on the realm of retail that underscores retail store attributes as the primary determining factor that dictates store choice and purchase behaviour (Paulins & Geistfeld, 2003: ...

The aim of this research is twofold. The first aim of this study explains how the role of the visual designer has widened and consequently influenced other spheres, such as being part of the decision-making process during ...

Over the past two decades the world has witnessed the emergence of a new type of internationalising firm, formally known as a Born Global. Such a phenomenon has infiltrated the study of internationalisation, where a Born ...

In today’s economic climate, competition is rife and brands are constantly looking for effective methods to establish themselves as a strong competitor in a saturated market place. Therefore strategically influencing ...

Acceleration was a course first offered in 2005 through the Vega School of Brand Leadership, a division of The Independent Institute of Education, in South Africa to undergraduate marketing and advertising students who ...