From a South African perspective, there is a lack of knowledge involving the relationship between social media and self-esteem in young adult women. In an era where the use of social media influences many aspects of daily ...

South African student identity, constructions of the other and experiences in higher education have been the subject of many studies and examine how students are making sense of their past, present and future. Student-led ...

This research investigated the impact that ambient factors such as lighting, sound, odours and design layout have on customers’ in-store experiences. Identifying the atmospheric variables and their impact on customer ...

The study aimed to explore the impact of brand experience on brand loyalty, focusing specifically on three Caltex retail sites: Clairwood, Hillcrest and Warner Beach. The brand experience created within each site was ...

Influencer advertising on social media platforms is often covert and embedded into regular content. Preteens between 9 and 12 are avid social media users, especially on YouTube and TikTok. Preteens in their concrete ...

This small-scale, qualitative research study investigated the impact gendered product marketing has on the purchasing decisions of Generation Z, a generational cohort whose power and clout over brands is consistently ...

The paper sought to determine the effectiveness of National Foods South Africa on food waste management. The paper was premised on the underlying assumption that there is a challenge of food waste management that is affecting ...

In an attempt to redefine themselves as a truly African bank, Absa Bank rebranded themselves in 2018. However, the extent to which this rebrand has impacted the brand’s customer-based brand equity is yet to be explored. ...

This small-scaled study reviewed supporters experiences within a sports stadium and their impact on a brand. The research specifically is centred around The Sharks brand and the Jonsson Kings Park Stadium, the home stadium ...

The Fourth Industrial Revolution has taken the world by storm through advanced technology. The various technologies of the Fourth Industrial Revolution are blurring the lines between the physical, digital and biological ...