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An exploratory study on consumer behaviour in response to the water crisis within Fresnaye, Cape Town

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dc.contributor.author Sher, Casey Leigh
dc.date.accessioned 2019-05-15T14:31:22Z
dc.date.available 2019-05-15T14:31:22Z
dc.date.issued 2018
dc.identifier.uri http://iiespace.iie.ac.za:80/handle/123456789/291
dc.description.abstract The water drought within Cape Town, South Africa is a crisis which many did not see coming. In 2015, citizens within the Mother city were informed of the impending water crisis and the possibility of having to ration water usage, which has now, three years later, become a reality. Within this study, the researcher selected the Fresnaye neighbourhood within Cape Town to review, examine and analyse for an eight month duration. During this eight-month period the researcher conducted a literature review correlating to the research question, an online digital survey as well as in-depth interviews. This was done in order to better understand how the increased level of water restrictions within Cape Town have affected the decision making and consumer behaviour patterns of water consumers within the chosen neighbourhood. Initially, the researchers perception of the Fresnaye neighbourhood was the complete opposite of what she found when analysing the research methodology. Below, readers will be exposed to how an affluent neighbourhood has embraced the water crisis and its restrictions by adapting their households water consumer behaviour. en_US
dc.language.iso en en_US
dc.publisher The IIE en_US
dc.subject Drought en_US
dc.subject Consumer behaviour en_US
dc.subject Water consumption en_US
dc.subject Environmental impact en_US
dc.subject Water crisis en_US
dc.subject Day Zero en_US
dc.title An exploratory study on consumer behaviour in response to the water crisis within Fresnaye, Cape Town en_US
dc.type Thesis en_US

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