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" To compare the intended brand identity and the perceived and experienced brand image of South Africa National Parks (SANpark) brand by conducting a comparative thematic content analysis amoungst SANparks' employees as well as a select group of SANparks' consumers"

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dc.contributor.author Schindler, Jessica Lea
dc.date.accessioned 2016-05-25T12:54:20Z
dc.date.available 2016-05-25T12:54:20Z
dc.date.issued 2016
dc.identifier.uri http://hdl.handle.net/11622/93
dc.description Thesis en_US
dc.language.iso en en_US
dc.publisher The IIE en_US
dc.subject Brand identity en_US
dc.subject Brand image en_US
dc.subject SANpark en_US
dc.subject SANpark consumer en_US
dc.title " To compare the intended brand identity and the perceived and experienced brand image of South Africa National Parks (SANpark) brand by conducting a comparative thematic content analysis amoungst SANparks' employees as well as a select group of SANparks' consumers" en_US
dc.type Thesis en_US


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