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Music and its Relevance to Brand Personality amongst the Female Your Market

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dc.contributor.author Makhuza, Ponatshego
dc.date.accessioned 2015-12-14T13:09:12Z
dc.date.available 2015-12-14T13:09:12Z
dc.date.issued 2015
dc.identifier.uri http://hdl.handle.net/11622/79
dc.description.abstract The current consumer lives in a cluttered market where brands try to communicate various messages. Brands thus need to stand out by communicating with intelligence and uniqueness. en_US
dc.language.iso en en_US
dc.publisher The IIE en_US
dc.subject Branding en_US
dc.subject Brand Communication en_US
dc.subject Consumer Experience en_US
dc.title Music and its Relevance to Brand Personality amongst the Female Your Market en_US
dc.type Other en_US


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