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The Effect of Web Design on Brand Building According to the Brand Identity Model.

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dc.contributor.author Human, Ernest
dc.date.accessioned 2015-11-24T15:13:29Z
dc.date.available 2015-11-24T15:13:29Z
dc.date.issued 2015
dc.identifier.uri http://hdl.handle.net/11622/70
dc.description.abstract In this paper the researcher would like to see how a well developed and designed website can be integrated into the brand identity model. As a marketing manager and brand manager, I often feel there is a huge gap in cooperation between web design and web development on one hand, and brand and marketing management on the other, when it comes to building a successful website. The purpose of the research is to identify the effects of the lack of effective communication between marketing and brand managers, and web developers, web designers and other key role players, and determine how this influences brand building. en_US
dc.language.iso en en_US
dc.publisher The IIE en_US
dc.subject Web Design en_US
dc.subject Branding en_US
dc.subject Communication en_US
dc.subject Brand Building en_US
dc.subject Digital Marketing en_US
dc.subject Web Sites en_US
dc.subject Aaker's Brand Identity Model en_US
dc.title The Effect of Web Design on Brand Building According to the Brand Identity Model. en_US
dc.type Other en_US


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