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Browsing Research Reports: Vega School of Brand Leadership by Subject "Zoe Sugg"

Browsing Research Reports: Vega School of Brand Leadership by Subject "Zoe Sugg"

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  • Keightley, Cara Jayne (The IIE, 2016)
    YouTube and YouTube personalities are becoming the medium of choice for advertising and marketing campaigns, due to the fact this platform and new age celebrities have such a huge devoted base of followers. This means ...

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