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Browsing Research Reports: Vega School of Brand Leadership by Author "Visser, Georgina S"

Browsing Research Reports: Vega School of Brand Leadership by Author "Visser, Georgina S"

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  • Visser, Georgina S (The IIE, 2017)
    Brand democratisation is a growing trend worldwide as technology is increasing engagement and dialogue between brands and their stakeholders. Brand co-creation, open source branding and democratic brands are increasingly ...

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