IIESpace Repository

Browsing Research Reports: Vega School of Brand Leadership by Subject "Narratives"

Browsing Research Reports: Vega School of Brand Leadership by Subject "Narratives"

Sort by: Order: Results:

  • Vos, Jesse, Navarre (The IIE, 2016)
    This research report is an exploratory study into the role of authentic personal narratives in city branding, which is a new field of academic inquiry. This research expands upon city branding by looking at the role of ...

Search DSpace


Browse

My Account