IIESpace Repository

Browsing Research Reports: Vega School of Brand Leadership by Author "Mitha, Zainab"

Browsing Research Reports: Vega School of Brand Leadership by Author "Mitha, Zainab"

Sort by: Order: Results:

  • Mitha, Zainab (The IIE, 2017)
    Although there are many definitions of what a brand is, brands in their primary form are social constructs (Klopper & North, 2011). Which means that no matter what a brand puts out intending to be their brand identity, ...

Search DSpace


Browse

My Account