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Browsing Research Reports: Vega School of Brand Leadership by Author "Maw, Yan Aung"

Browsing Research Reports: Vega School of Brand Leadership by Author "Maw, Yan Aung"

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  • Maw, Yan Aung (The IIE, 2016)
    The consumer-brand relationship is an essential part in the success of a brand, and therefore brands need to be both aware of this as well as leverage the relationship to its full potential. The study will identify the ...

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