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Browsing Research Reports: Vega School of Brand Leadership by Author "Mabie, Zoe"

Browsing Research Reports: Vega School of Brand Leadership by Author "Mabie, Zoe"

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  • Mabie, Zoe (The IIE, 2015)
    The introduction of the internet has created a whole new dimension of opportunity and connectivity for people around the world (DiMaggio, Hargittai, Neuman & Robinson, 2001). The number of peo-ple gaining access to and ...

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