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Browsing Research Reports: Vega School of Brand Leadership by Author "Du Plessis, Nicola"

Browsing Research Reports: Vega School of Brand Leadership by Author "Du Plessis, Nicola"

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  • Du Plessis, Nicola (The IIE, 2016)
    This study is concerned with the phenomenon of shock advertising as it operates and functions in society. Shock advertising is characterised by content that deliberately startles its target audience. This marketing strategy ...

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