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Browsing Research Reports: Vega School of Brand Leadership by Author "De Villiers, Simone"

Browsing Research Reports: Vega School of Brand Leadership by Author "De Villiers, Simone"

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  • De Villiers, Simone (The IIE, 2016)
    The purpose of this research study is to explore the mind-sets of individuals in Cape Town who consume organic food. Trust and credibility are key factors involved in consumers' purchase decisions, and in their relationship ...

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