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Browsing Research Reports: Vega School of Brand Leadership by Author "Cabeleira, Stacey"

Browsing Research Reports: Vega School of Brand Leadership by Author "Cabeleira, Stacey"

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  • Cabeleira, Stacey (The IIE, 2016)
    The purpose of this research paper is to create a greater understanding of South African hipsters as a tribe and the relationship South African hipster brands have with the hipster tribe. This study is important because ...

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