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Browsing Research Reports: Vega School of Brand Leadership by Subject "Brand archetypes"

Browsing Research Reports: Vega School of Brand Leadership by Subject "Brand archetypes"

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  • Zietsman, Brendan (The IIE, 2016)
    The following paper looks at exploring the perception towards the model that is utilised to assist in creating an identity for Personal Branding, the Aaker’s Brand Identity Planning Model, and the importance of determining ...

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