The following study into the impact of customer service on brand loyalty in the Durban privately owned restaurant industry serves to explore customer service as an influencing factor in restaurant’s business success due ...
This dissertation discusses the issue of how a strong brand, which has been
established over an extended period of time, involving extensive resources,
can be destroyed or diminished due to the actions of competitors; ...
Every organisation that offers products or services is a company of sorts. A company
then gets given the status of becoming a brand when the company gives itself a visual
identity, vision and mission; which is how the ...
This was a small scale dissertation investigating the effect product placement
in television series has on millennial’s brand perception and buying behaviour.
Product placement allows brands to expose their products to ...
This small-scale study identified and explored the key trends within the South African craft
gin market. These trends were then used in conjunction with specific brand building models
to provide insight into how Blind ...
This was a small-scale qualitative research study, which analysed the impact an
organisational strategy and structural shift has had on both the parent-brand and its subbrands’
brand image, brand loyalty and brand equity ...
This small-scale qualitative study looked at the current issue of chicken imports and how
they have, with great ease, been able to flood the South African markets and take over
from brands that have built trusted ...
Tourism and hospitality students struggle to apply their theoretical knowledge acquired in the actual workplace (Pan and Jamnia, 2014, p.36; Pez`ua and Bayardo, 2012, p.33). According to Clegg (2005, p. 415) tourism and ...
This research aims to explore how the use of workshops can support and develop lecturers to manage and support at-risk students identified in a Higher Certificate programme at a private higher education institution. A ...
This study investigates, through a quantitative research design, the effect of an intervention workshop applied to tertiary educators who appeared to underutilize an advantageous online educational learning platform. In ...
The study explored the use of group work to develop a deeper understanding of non-verbal communication concept. The population was first year students at a private Higher Education Institution (HEI) in South Africa enrolled ...
The research project explores the effects of collaborative teaching and learning methods have upon interpersonal intelligence, primarily focusing on the implementation of tasks and activities in a participatory environment ...
While substantial attention is provided to first year students (henceforth FYS) to prepare them for their academic years ahead, more research is still required to determine how much influence orientation programmes (henceforth ...
Sources such as Rossouw (2001); Rhodes University (2010) as well as Fallows and Steven (2000) indicate that students are ill equipped for the working environment as they lack core competencies such as teamwork, problem-solving ...
Prompted by troubling statistics of student throughput and dropout rates in South Africa, the problem of engagement is a key focus in this study. Three types of student engagement were attempted by exposing students to ...
This research is driven by a lack of student engagement, with content and peers, specifically in a third year business management module. Linked to this, the purpose of this article is to present the findings from research ...
Students enrolled in visual courses often display stronger visual spatial intelligences (Cooper 2009) but are still assessed focusing on linguistic intelligence. The purpose of the article is to explore whether utilisation ...
The purpose of this article is to examine ways in which to alleviate procrastination by presenting students with possible solutions to minimise the effect of the problem and assessing which methods they deem most helpful. ...
South Africa is a diverse country, boasting eleven official languages. This poses a challenge for higher education spaces to provide multilingual classes. English is currently the official language at tertiary institutions. ...
This quantitative research sought to determine the value of using online games in improving students’ motivation and understanding of Information Technology related modules for first year students at a Higher Education ...