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It's not just a colour, it has a meaning too: a qualitative study analysing the assosciations with colours used in organisational branding

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dc.contributor.author Gobey, Simone
dc.date.accessioned 2016-06-17T09:43:25Z
dc.date.available 2016-06-17T09:43:25Z
dc.date.issued 2016
dc.identifier.uri http://hdl.handle.net/11622/117
dc.description Theses en_US
dc.description.abstract This research study deals with the topic of how consumers associate with different colours used in organisational branding. To determine this I have looked at many theories and researchers to gain an understanding behind the theory of colour. The research study is a qualitative study as it looks at people and their opinions rather than facts and figures. I conducted an activation to determine if consumers are able to identify a brand based on only their colours, as well as had a discussion to understand how much of an impact colour has when it comes to consumers making purchase decisions. en_US
dc.language.iso en en_US
dc.publisher The IIE en_US
dc.subject Consumers associate with different colours en_US
dc.subject Organisational branding en_US
dc.subject Theory of colour en_US
dc.subject Opinions en_US
dc.subject Purchase decisions en_US
dc.title It's not just a colour, it has a meaning too: a qualitative study analysing the assosciations with colours used in organisational branding en_US
dc.type Thesis en_US


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